Solite | "Rescue the Tender Kingdom" AR Game

Project Overview

"Rescue the Tender Kingdom" is an engaging game concept developed as a marketing initiative for the Solite brand, under the expert guidance of MarvyCo agency. This innovative game is available on the Facebook AR platform, aimed at enhancing user interaction with Solite cake products.

Game Purpose

The primary goal of this project is to boost consumer engagement with Solite cakes. Players can scan a QR code found on each cake box to access the game. The gameplay involves transforming "untender" characters into "tender" ones within a limited time. Players can earn rewards by taking selfies with Solite's AR filter and sharing their scores after winning the game.

Product Requirements

• Game Environment: Design 4 distinct versions of the game, each representing one of Solite's flavors: pineapple, buttermilk, chocolate, and strawberry.

• Character Design: Create unique characters for each game version, with 2 characters per version to represent the untender and tender flavor profiles.

• AR Filters: Develop an AR filter for each game version, activated upon game completion.

• UI Design: Design a user-friendly interface for the entire game experience.

Theme & Colors

• Visual Appeal: Incorporate bright, visually stimulating colors to captivate players.

• Brand Consistency: Use Solite’s brand colors prominently, with each game version reflecting the colors associated with its respective flavor.

View Project in Behance